Abu Khursheed M. Ariff

  1. Abu Khursheed M Arif

    16-Sunny site villa, Bleak House                   abu.khursheed.m.ariff@gmail.com          Home: 92-21-35661285

    Road Civil Lines, Karachi Cantt –

    Karachi                                                                                                                Cell:   0345-8275598                      arif_khursheed@excite.com

    • Dedicated Dy General Manager (Retail & Consumer with 27+ years of experience in “Pakistan State Oil Company Limited” Retail and Consumer /Lubricant/Industrial sales service settings. Consistently achieve record-high customer satisfaction rankings, improvements to the bottom line and turnaround of underperforming operations.

    •       Respected builder and leader of customer-focused teams; instill a shared, enthusiastic commitment to customer focused sales team leader as a key driver of company goal attainment. Lead by example and ensure the execution of all safety, security, quality and maintained highest product sales volumes.

    Areas of Expertise

    Lubricant Sales & Marketing                         Customer Satisfaction Enhancement                Teambuilding & Training

    Complaint Handling. & Resolution               Front-End Supervision & Administration           Cost-Reduction Strategies

    Retail Operations Management                    Sales & Margin Improvement                              Order Fulfillment

    Professional Experience

    M/s Synergy Lubricant                                        Director                                                                  Jan 2010 till to date

    ADMINISTRATION • — Pakistan State Oil                                            09/06 to Dec 2009

    Dy General Manager, 09/06 to Dec 2009

    Position assigned to improve quality of services in the PSO Administration services to implement better level of facilities management & building maintenances. Planned & implemented several value additions in the building and other facilities which promoted better environmental conditions at the PSO Head office workplaces.

    Sales Lead Team    07/01 to 9/06                               .

    Promoted to Manager Position & later Dy General Manager level to recruit, train and supervise 200+ customer service officers and Managers to play key role of company product marketing services and employees are motivated to deliver top performance. Manage front-end operations to ensure friendly and efficient transactions at checkout. Selected Contributions:

    •    Won “Service Excellence Award” for instrumental role in driving record-high sales increases, developed new retail stations /Consumer station to ensure high sales volume and built better motivation level amongst employees who achieved highest sales volume.

    •      Improved. Retail sales and inducted 200 New vision Retail Stations-equipped with’ Digital dispenser and other modern, facilities /which significantly contributed in Retail Sales volume and forecourt facilitations.

    •             Elevated customer satisfaction index from 85% to 92% within two years; ensured the swift resolution of customer issues to preserve customer loyalty while complying with company policies.

    •    Served on special taskforce charged with turning around under-performing industrial sales and improved credit recoveries, thus company declared leader sales volume. Also contributed to significant improvements in customer satisfaction and sales

    •      Exemplified the second-to-none customer service delivery for Works is nationally renowned in all interactions with customers.






    Pakistan State Oil. — Karachi                                                                  7/98 to 8/0 3

    Manager, 05/1994 to 01/01

    Previous Positions: Sales Officer, 08/1975 to 05/J1994

    Advanced to increasingly responsible positions, culminating in management role of sales, inventory, merchandising and cost controls Maintained high standards customer relationship complied with regulatory guidelines. Selected Contributions

    •      Met or exceeded all sales targets despite increased competition presented by the competitor’s aggressive strategies. Intensified efforts and best possible strategies contributed highest sales volumes & profitability and my company became volume leader in the industry, thus record high sale   in the market share.


    Introduced training programs that enhanced employee performance and helped build a motivated workforce.

    Education and Training


    University Of Karachi — BA

    Economics, Political science and English Literature
    01/73 to 1/75


    Training: Completed numerous courses and seminars in customer service, sales strategies, inventory control, loss
    prevention, time management, leadership, performance assessment and food safety.



    Problem Solving Skills,

    Interpersonal Communication Skills, Organizational Skills, Sales & Marketing Skills Evaluation & Leadership skills.

    Interests:            Sports & Active Golfer

                         Travel, Reading

                  Current Affairs