Abu Khursheed M. Ariff

  1. Abu Khursheed M Arif

    16-Sunny site villa, Bleak House                   abu.khursheed.m.ariff@gmail.com          Home: 92-21-35661285

    Road Civil Lines, Karachi Cantt –

    Karachi                                                                                                                Cell:   0345-8275598                      arif_khursheed@excite.com

    • Dedicated Dy General Manager (Retail & Consumer with 27+ years of experience in “Pakistan State Oil Company Limited” Retail and Consumer /Lubricant/Industrial sales service settings. Consistently achieve record-high customer satisfaction rankings, improvements to the bottom line and turnaround of underperforming operations.

    •       Respected builder and leader of customer-focused teams; instill a shared, enthusiastic commitment to customer focused sales team leader as a key driver of company goal attainment. Lead by example and ensure the execution of all safety, security, quality and maintained highest product sales volumes.

    Areas of Expertise

    Lubricant Sales & Marketing                         Customer Satisfaction Enhancement                Teambuilding & Training

    Complaint Handling. & Resolution               Front-End Supervision & Administration           Cost-Reduction Strategies

    Retail Operations Management                    Sales & Margin Improvement                              Order Fulfillment

    Professional Experience

    M/s Synergy Lubricant                                        Director                                                                  Jan 2010 till to date

    ADMINISTRATION • — Pakistan State Oil                                            09/06 to Dec 2009

    Dy General Manager, 09/06 to Dec 2009

    Position assigned to improve quality of services in the PSO Administration services to implement better level of facilities management & building maintenances. Planned & implemented several value additions in the building and other facilities which promoted better environmental conditions at the PSO Head office workplaces.

    Sales Lead Team    07/01 to 9/06                               .

    Promoted to Manager Position & later Dy General Manager level to recruit, train and supervise 200+ customer service officers and Managers to play key role of company product marketing services and employees are motivated to deliver top performance. Manage front-end operations to ensure friendly and efficient transactions at checkout. Selected Contributions:

    •    Won “Service Excellence Award” for instrumental role in driving record-high sales increases, developed new retail stations /Consumer station to ensure high sales volume and built better motivation level amongst employees who achieved highest sales volume.

    •      Improved. Retail sales and inducted 200 New vision Retail Stations-equipped with’ Digital dispenser and other modern, facilities /which significantly contributed in Retail Sales volume and forecourt facilitations.

    •             Elevated customer satisfaction index from 85% to 92% within two years; ensured the swift resolution of customer issues to preserve customer loyalty while complying with company policies.

    •    Served on special taskforce charged with turning around under-performing industrial sales and improved credit recoveries, thus company declared leader sales volume. Also contributed to significant improvements in customer satisfaction and sales

    •      Exemplified the second-to-none customer service delivery for Works is nationally renowned in all interactions with customers.

     

     

     

     

     

    Pakistan State Oil. — Karachi                                                                  7/98 to 8/0 3

    Manager, 05/1994 to 01/01

    Previous Positions: Sales Officer, 08/1975 to 05/J1994

    Advanced to increasingly responsible positions, culminating in management role of sales, inventory, merchandising and cost controls Maintained high standards customer relationship complied with regulatory guidelines. Selected Contributions

    •      Met or exceeded all sales targets despite increased competition presented by the competitor’s aggressive strategies. Intensified efforts and best possible strategies contributed highest sales volumes & profitability and my company became volume leader in the industry, thus record high sale   in the market share.

     

    Introduced training programs that enhanced employee performance and helped build a motivated workforce.

    Education and Training

     

    University Of Karachi — BA

    Economics, Political science and English Literature
    01/73 to 1/75

     

    Training: Completed numerous courses and seminars in customer service, sales strategies, inventory control, loss
    prevention, time management, leadership, performance assessment and food safety.

     

    Skills:

    Problem Solving Skills,

    Interpersonal Communication Skills, Organizational Skills, Sales & Marketing Skills Evaluation & Leadership skills.

    Interests:            Sports & Active Golfer

                         Travel, Reading

                  Current Affairs