Abu Khursheed M. Ariff
Abu Khursheed M Arif
16-Sunny site villa, Bleak House email@example.com Home: 92-21-35661285
Road Civil Lines, Karachi Cantt –
Karachi Cell: 0345-8275598 firstname.lastname@example.org
- Dedicated Dy General Manager (Retail & Consumer with 27+ years of experience in “Pakistan State Oil Company Limited” Retail and Consumer /Lubricant/Industrial sales service settings. Consistently achieve record-high customer satisfaction rankings, improvements to the bottom line and turnaround of underperforming operations.
• Respected builder and leader of customer-focused teams; instill a shared, enthusiastic commitment to customer focused sales team leader as a key driver of company goal attainment. Lead by example and ensure the execution of all safety, security, quality and maintained highest product sales volumes.
Areas of Expertise
Lubricant Sales & Marketing Customer Satisfaction Enhancement Teambuilding & Training
Complaint Handling. & Resolution Front-End Supervision & Administration Cost-Reduction Strategies
Retail Operations Management Sales & Margin Improvement Order Fulfillment
M/s Synergy Lubricant Director Jan 2010 till to date
ADMINISTRATION • — Pakistan State Oil 09/06 to Dec 2009
Dy General Manager, 09/06 to Dec 2009
Position assigned to improve quality of services in the PSO Administration services to implement better level of facilities management & building maintenances. Planned & implemented several value additions in the building and other facilities which promoted better environmental conditions at the PSO Head office workplaces.
Sales Lead Team 07/01 to 9/06 .
Promoted to Manager Position & later Dy General Manager level to recruit, train and supervise 200+ customer service officers and Managers to play key role of company product marketing services and employees are motivated to deliver top performance. Manage front-end operations to ensure friendly and efficient transactions at checkout. Selected Contributions:
• Won “Service Excellence Award” for instrumental role in driving record-high sales increases, developed new retail stations /Consumer station to ensure high sales volume and built better motivation level amongst employees who achieved highest sales volume.
• Improved. Retail sales and inducted 200 New vision Retail Stations-equipped with’ Digital dispenser and other modern, facilities /which significantly contributed in Retail Sales volume and forecourt facilitations.
• Elevated customer satisfaction index from 85% to 92% within two years; ensured the swift resolution of customer issues to preserve customer loyalty while complying with company policies.
• Served on special taskforce charged with turning around under-performing industrial sales and improved credit recoveries, thus company declared leader sales volume. Also contributed to significant improvements in customer satisfaction and sales
• Exemplified the second-to-none customer service delivery for Works is nationally renowned in all interactions with customers.
Pakistan State Oil. — Karachi 7/98 to 8/0 3
Manager, 05/1994 to 01/01
Previous Positions: Sales Officer, 08/1975 to 05/J1994
Advanced to increasingly responsible positions, culminating in management role of sales, inventory, merchandising and cost controls Maintained high standards customer relationship complied with regulatory guidelines. Selected Contributions
• Met or exceeded all sales targets despite increased competition presented by the competitor’s aggressive strategies. Intensified efforts and best possible strategies contributed highest sales volumes & profitability and my company became volume leader in the industry, thus record high sale in the market share.
Introduced training programs that enhanced employee performance and helped build a motivated workforce.
Education and Training
University Of Karachi — BA
Economics, Political science and English Literature
01/73 to 1/75
Training: Completed numerous courses and seminars in customer service, sales strategies, inventory control, loss
prevention, time management, leadership, performance assessment and food safety.
Problem Solving Skills,
Interpersonal Communication Skills, Organizational Skills, Sales & Marketing Skills Evaluation & Leadership skills.
Interests: Sports & Active Golfer